I like to have a number of different categories so when people visit my profile they can get a feel for what I'm all about straight away. What to post? Don't overthink it is my number 1 piece of advice here! Just document your daily routine! Here's a few ideas to get you started:ġ) Opening up your brick and mortar storeĢ) A 10 second video tip to educate your customersĤ) You at any other local businesses you supportĥ) Behind the scenes in your business - new product, services, finished work for other clients.īonus points if you liven things up a little with gifs - they always draw the eye far more than a simple shot.įor the best stories, make sure you add them as a highlight on your profile. As you can tell, I'm basically in love with instagram stories! This is amazing for engagement and again, a great way to build a relationship with your audience. If you have over 10k followers on instagram, you also have the ability to link out of instagram on your story (amazing!) so this trumps the whole 'link in bio' situation we have on the grid and feeds.īecause interaction with your story is 100% private between you and the follower, people are also more likely to send a message or respond to a question via stories than the grid posts. There's a definite movement towards authentic businesses created by real people and as small businesses, this is a key way to interact with your followers. Why? With the introduction of insta stories - it has given businesses the opportunity to show the casual, 'real' side of their businesses. So, if you can aim to get 3 - 4 posts out a week, that's awesome! I used to recommend people post on the daily, but times have changed in terms of the algorithm and what people are seeing. How often to post? Because we are seeing good quality posts on the instagram feed appear for 2 -3 days, the strategy I currently recommend is a good quality post (put some effort into it!) every 3 days.

Keep the photography high quality and plan out your grid so it all looks fab and cohesive. Make sure it's on-brand (no random Pinterest quote graphics please!) in your colours and fonts. Here are a few examples:Ģ) Education for your clients and customers What to post? I always talk to my clients about coming up with 4 - 7 'content pillars' - the key content focuses for your business. For this reason, I recommend you put more effort and strategy into the content you post on your grid. It has a longer shelf-life than instagram stories do and will stay on your grid (or profile) indefinitely.

Why? The instagram grid is the traditional instagram content that we are all familiar with.

Grids for instagram stories